Lead generation is key in commercial roofing.


Get a competitive advantage with our comprehensive lead-generation campaigns.

  • Aggressive marketing strategies with extensive follow-up and tracking methods
  • Customized marketing and advertising materials to further your brand and promote your company
  • Experienced account executives dedicated to generating high-quality leads targeted for your company
  • Comprehensive tracking process to follow successes long after campaigns are completed
  • Custom marketing & sales materials that promote your company


For more information on how to get involved with our Lead Generation Program:







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With American WeatherStar’s Business Development Center, each and every one of our Approved Contractors have a dedicated account executive. The role our account executives play for their assigned contractor is to be a liaison of sorts, between potential customers and contractors. They work every day to provide customers with the value of our contractor experience. Added benefits for customers are the features and benefits of American WeatherStar systems, which allow us to set your commercial roofing company apart from your competitors. Learn more about why successful leads are not just a numbers game…


It is our follow-up process that consistently delivers results.


Our Business Development Center

 Our goal is to put you in front of more facility owners and managers. Our aggressive lead generation campaigns connect our contractors and Contractors with building owners in specified local markets. With a typical mail-call-mail campaign, we develop marketing and advertising materials customized to promote your company, and assign you a dedicated account executive to manage your opportunities and help you reach your goals with extensive follow-up and tracking methods to provide you high-quality targeted leads.

Proven lead generation campaigns

Methods of helping you reach your target: Mail-Call-Mail campaigns are our most aggressive and successful methods of generating leads for our Contractors. Learn more about our lead generation campaigns.

American WeatherStar also offers its Approved Contractors an aggressive Lead Generation Program through a Co-Operative effort to help improve your business with targeted marketing campaigns including; email blast, telemarked,extensive follow-up methods


Professional, Custom Contractor Marketing


Learn how our Contractor program can help your business grow.

Tell us a little about yourself. We will contact you with more information and guide you through the next steps of the process. Or, download our full application below to get started today.

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See what our current Contractors are saying:

“After 20 years of coating flat roof systems, this is the first product that looked like what I envisioned a coating to be. The thickness of the urethane base along with the self-leveling properties makes it one of a kind. I have never used a better product to coat over a built-up roofing system.”

LG Norrell / President of Galt Construction, Inc.

“After working with American WeatherStar for a couple of years we attended one of their Contractor Conferences and learned more about the marketing programs they offer contractors. I must admit we had never heard of vendor or supplier working with contractors to help grow our business.”

Stan Williams / Owner and Operator of Innovative Roofing Systems

“In 2004, I was looking for a company to help my business grow and increase my sales. I was introduced to American Weatherstar. They were very professional and worked hard at helping me make my business a success. I use all of their products from the American Weatherstar’s coating division. They offer top quality coating products at competitive prices. The ordering process is easy, and the shipping is accurate and quick.”

Rodney Vanlandingham / Kentex Roofing & Specialty Coatings, LLC

“American WeatherStar is always improving their inventory and allows for training thru a variety of channels and that’s why Perry Roofing values our working relationship and would recommend American WeatherStar to other roofing professionals.”

Kurt Landenburg / Service Department Manager - Perry Roofing Contractors


Contractor benefits


Lead Generation Campaigns

Get a competitive advantage with our business development center; including experienced and account executives and custom marketing campaigns. Mail-Call-Mail campaigns are our most aggressive and successful method of generating leads for our Contractors.

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Technical Services

From specific questions to sharing techniques, advanced technical assistance is always available for our nationwide network of professional contractors.

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Hands-On Course

Dive into the roof coatings industry with our 2-day crash course. Share techniques on application, equipment, and sales practices with other contractors and coatings pros.

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