The “Complete Plan” marketing campaign is our most aggressive and successful method of generating leads for our Contractors. It is our follow-up process that consistently delivers results.

 

 

Here is the process

  • List Management –  Using our subscription to advanced Dun & Bradshaw databases, we work closely with you to build the most accurate, strategically targeted lists possible for your campaigns; focusing on owner occupied commercial/ industrial buildings in the size range you are satisfied with.
  • BOC– Beginning of Campaign email to you letting you know your campaign is underway and introducing you to your AWS Account Executive (AE).  You will work with one of our professionals throughout the campaign.
  • Initial Mailers – A custom oversize post card advertising your company’s services is mailed to target list.
  • Telemarketing begins– Your designated Account Executive (AE) starts calling the prospects in your campaign. AE’s will continue calling prospects (up to 4 attempts) until a decision maker is reached.
  • Reaching The Decision Maker – The ultimate goal is to reach the decision maker and ask for approval to have your company set an appointment to inspect the roof and offer solutions to their needs.
  • Survey Request – A survey request email will introduce you to the building owner/ manager and them to your company letting them know you will be in contact to set an appointment.
  • Gathering Information – Our job is also to gather as much information as possible:  Roof type, size, and condition plus confirm contact information and email address for future marketing efforts.
  • Midway Mailer – A second mailer is sent to a targeted list typlically 6 months into the campaign.
  • Telemarketing Continues – Up to 4 attempts
  • Final Mailers  – A 1st Class postage letter and personalized brochure with your company’s contact information is sent to your complete list.
  • EOC– End of Campaign email.  This email goes out to you signifying that all calls are completed. All leads that have been generated during the campaign are included in this email sorted by current ID/Status.
  • Follow Ups– Every six weeks your AE will call all leads and check on the status of the project. The AE will pass along any pertinent information to you.
  • Email Marketing–We use the emails obtained to continue to communicate to all leads.  Based on ID/Status an email will be sent every month to six weeks.

 

You also get the benefits of all our marketing efforts in your area. AWS has a huge web presence in most every major market across the US. Any requests received from the web or various industry specific publications in your marketing area will be passed along to

Direct mail:

A direct mail campaign can seem very costly, but if it lands you just one big commercial roofing job, the campaign can pay for itself. In this marketing strategy, thousands of mailer pieces are sent out to targeted prospects within a given area, usually building owners or key contacts within a certain radius of mileage from a central location. When they receive the direct mail pieces, it is likely that some of the targeted prospects will call the roofing contractor who sent out the mail pieces, so they can discuss their needs or arrange for an inspection.

Telemarketing:

The most successful lead generation telemarketing campaigns for commercial roofing contractors are conducted by experienced phone marketers. They are dedicated to generating high-quality leads by specifically targeting commercial building owners/managers who will likely be in need of your services at some point in the near future.

When outsourced to industry-specific trained professionals, telemarketing campaigns can draw the interest of business owners or commercial real estate owners who are more than ready to engage your services. Plus, for another benefit, they can be of great value in helping you establish initial relationships and then “nursing” a relationship over time until a prospect needs your expertise.

For more information on how to get involved with our Lead Generation Program:

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