If you are a commercial roofing contractor looking at expanding into the fluid applied systems market this is a great place to start.  This series of posts is designed to teach the basics of the roof coatings industry.  Here we list the key industry terms that you will need to begin learning this segment of the commercial roofing/ maintenance industry.  If you are searching for more knowledge than a website can offer you might consider attending one of our FAST Academy sessions. FAST stands for Fluid Applied System Techniques.  

  • What is a Cool Roof? - Cool Roofs Are the Fastest Growing Sector of the Roofing Industry… Cool roofs are on the rise due to an increased recognition that cool roofs can help your building or home be more comfortable and energy-efficient. The variety of cool roofing products is also growing. Cool products are now available in all types of materials—from ...
  • Getting Started in the Roof Coatings Industry? - Hands-on Learning In any business, particularly the construction industry, entering new territory is never easy. It’s an outright risk, albeit a necessary one, should a company hope to prevail in a competitive market. Diversification can be a key strategy to differentiate one contracting company from its competition. For roofing contractors, diversifying might involve, for example, broadening a ...
  • 5 Myths About Roof Coatings - Many maintenance and engineering managers have been misled about fluid-applied roof coating systems, and have developed a series of myths and misconceptions as a result. These misconceptions often are far-fetched, and some are even the result of misleading salespeople. Complicating the situation are the varying views and experiences of managers and building owners in institutional ...
  • Best Practices for Storing & Working with Moisture-Cured Roof Coatings - Understanding Moisture-Cured Roof Coatings While there are many benefits to moisture-cured roof coatings, it is critical to have a basic understanding of best practices for storing and working with these chemicals. Some of the characteristics that make these materials so effective can also cause them to ruin if not not properly managed. 5 Best Practices Always keep materials covered on ...
  • Industry Vocabulary Words: Solids by Volume - Solids by Volume The percent of solid material remaining after the coating has completely dried. Measured by applying coating on a surface; measuring while wet then measuring again 24-48 hours later. This is one of the most commonly misunderstood terms on a product data sheet. Solids by volume is critical to understanding dry film thickness. Often times ...
  • Industry Terms: Dry Film Thickness and Mil - Dry film thickness and mil are covered together since they are almost always used simultaneously. Dry Film Thickness The thickness of a coating material or system once cured. DFT is measured in mils. Mil One thousandth of an inch — .001 inch. All American WeatherStar roof coating application guidelines are written to accomplish a specific ...
  • Industry Terms: Elongation and Tensile Strength - The elongation and tensile strength of roof coatings are closely related in an inverse direction. As one increases, the other decreases. For instance, if you review data sheets of similar products, and find a coating with an incredibly high tensile strength compared to a competitors product, then most likely the elongation is lower. This example ...
  • Roof Coatings 101: Roof Coatings Guide for Commercial Roofing Contractors - Interested in learning more about roofing coatings industry and fluid applied restoration systems from American WeatherStar? Use this guide to get started. The Roof Coatings Guide covers everything from chemistries in the roof coatings industry to repair products, fluid applied systems, roof coatings equipment, warranties, and more. The guide also offers information, photos, and links ...
  • Roof Coatings 101: Elastomeric - The Term Elastomeric Is Often Used Incorrectly Elastomeric is actually a broad term that can be used for just about all roof coatings on the market today. We find that it is used to disparage a water-based, inexpensive coating when in fact it can be properly used with the highest end coatings as well. The true ...
  • Roof Coatings 101: Industry Vocabulary Words - When someone enters into the roof coatings industry it is critical that they learn the jargon and definitions of the profession.  American WeatherStar begins each FAST Academy session by going over key fluid applied roofing industry terms.  The terms will assist a professional looking to learn the business of roof restoration.  Download the list here into a ...
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