If you are a commercial roofing contractor looking at expanding into the fluid applied systems market this is a great place to start.  This series of posts is designed to teach the basics of the roof coatings industry.  Here we list the key industry terms that you will need to begin learning this segment of the commercial roofing/ maintenance industry.  If you are searching for more knowledge than a website can offer you might consider attending one of our FAST Academy sessions. FAST stands for Fluid Applied System Techniques.  

  • Roof Coatings 101: Elongation and Tensile Strength - The elongation and tensile strength of roof coatings are closely related in an inverse direction. As one increases, the other decreases. For instance, if you review data sheets of similar products, and find a coating with an incredibly high tensile strength compared to a competitors product, then most likely the elongation is lower. This example ...
  • Roof Coatings 101: Roof Coatings Guide for Commercial Roofing Contractors - Interested in learning more about roofing coatings industry and fluid applied restoration systems from American WeatherStar? Use this guide to get started. The Roof Coatings Guide covers everything from chemistries in the roof coatings industry to repair products, fluid applied systems, roof coatings equipment, warranties, and more. The guide also offers information, photos, and links ...
  • Roof Coatings 101: Elastomeric - The Term Elastomeric Is Often Used Incorrectly Elastomeric is actually a broad term that can be used for just about all roof coatings on the market today. We find that it is used to disparage a water-based, inexpensive coating when in fact it can be properly used with the highest end coatings as well. The true ...
  • Roof Coatings 101: Industry Vocabulary Words - When someone enters into the roof coatings industry it is critical that they learn the jargon and definitions of the profession.  American WeatherStar begins each FAST Academy session by going over key fluid applied roofing industry terms.  The terms will assist a professional looking to learn the business of roof restoration.  Download the list here into a ...
  • Roof Safety - American WeatherStar has learned more from our contractors on proper installation and waterproofing techniques than any other source. Roof safety issues are no different.  The following information on safety comes from one of our Platinum Contractors.  IRC in Indiana recently posted most of the information below.  Whether you are a roofing professional that accesses roofs ...
  • Roof Coatings Have a Shelf Life - For a roofing contractor in the coatings industry, it is critical to know the shelf life and manufacturing date of all material being used on a roof restoration or roof repair project. A coatings product is not necessarily spoiled once the material shelf life date has passed. The date primarily means there is an elevated ...
  • Myths About Roof Coatings - Many maintenance and engineering managers have been misled about fluid-applied roof coating systems and have developed a series of myths and misconceptions as a result. These misconceptions often are far-fetched, and some are even the result of misleading salespeople. Complicating the situation are the varying views and experiences of managers and building owners in institutional ...
  • Roof Coatings Terminology - Elastomeric Coating Coating that forms a monolithic, fully adhered, fluid applied roofing membrane. It has elastic properties that allows it to stretch and return to their original shape. Viscosity Spray Grade Thickness low enough to allow the material to be pump-able. Base and top coat. Mastic A broader term used to describe the items listed ...
  • How Beneficial Are Roof Coatings? - Sustainability is not necessarily a new concept within the roofing industry. But roofing systems — and roof coatings — are receiving increased attention and recognition, based on more stringent environmental regulations and building codes, increased concern for the environment, and bottom-line considerations. This focus on sustainability is good for the industry, and it provides opportunities ...
  • What is a Cool Roof? - COOL ROOFING IS THE FASTEST GROWING SECTOR OF THE ROOFING INDUSTRY. Cool roofs are on the rise due to an increased recognition that cool roofs can help your building or home be more comfortable and energy-efficient. The variety of cool roofing products is also growing. Cool products are now available in all types of materials—from ...

Recent Posts

2017 Business Expo

Last month, American WeatherStar exhibited at the 2017 Business Expo in Mobile, Alabama. The turnout for both exhibitors and attendees was outstanding and the event proved to be a great learning experience for our team. The Business Expo, hosted annually by the

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Introducing System View American WeatherStar is pleased to introduce our new video series entitled System View. With System View, our goal is to provide building owners and facility managers with quality videos that help easily explain the installation process of all American WeatherStar roof coating systems.

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It is amazing to see the advances in roof coatings chemistry over the last 10 years. Through consultation with roof coatings contractors and chemists, we have been able to design restoration systems that far exceed those offered ten years ago.

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As roofing professionals, if we promote and educate our customers about regular maintenance, it would be beneficial to everyone involved. The average building owner only purchases a commercial roof a few times in his/her career. They seldom understand that you cannot simply

 
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