A better alternative to get commercial roofing leads

In Search of Commercial Roofing Leads?

When it comes to finding high-quality commercial roofing leads for your business, it might seem like your options are limited, but that’s simply not the case. There’s a multitude of resources and outlets available to help you find new customers—or more accurately—to help new customers find you.

Investing time and money into things like building a professional-looking website, advertising in digital/print media, utilizing social media, and email marketing are essential practices for most modern businesses. If done correctly, all of these methods can be very effective at helping you reach your target audience.

But for some commercial roofing contractors, especially those just starting out, developing an inbound marketing strategy to help generate leads is just not realistic. Many of them are too busy trying to run their businesses or chasing down leads they might already have. It’s a tough situation to be in.

If this sounds all too familiar, allow us to present a proven alternative: The Lead Generation Program.

A Better Alternative

The Lead Generation Program is a service we provide exclusively to American WeatherStar Approved Contractors. This program is what sets us apart from other commercial roofing manufacturers. Its sole purpose is to put our approved contractors in front of as many decision-makers as possible.

How do we accomplish this?

Dynamic Campaign Strategies

We execute and monitor strategically targeted email, traditional mail, and telemarketing campaigns in customer-specified markets to generate qualified leads. Our “Complete Plan” Marketing Campaign is one of our most dynamic and successful methods for generating leads for approved contractors.

Dedicated Account Management

Each participating contractor is assigned a dedicated Account Executive to act as a liaison for facility managers and property owners. They work tirelessly to generate quality leads, manage opportunities, and reach campaign performance goals.

We have used their marketing campaigns and landed some work including a 40,000 sq. ft. project in 2011. We have found that there is no way that we can do the same marketing and follow-up as efficiently or cost-effectively as American WeatherStar. I have also been very happy with their customer service and order processing. I have no problem recommending them to other contractors around the country.

Curtis Sutton | Rackley Roofing Company, Inc. | Carthage, Tennessee

Customizable Campaigns

To ensure the best performance, we customize our marketing campaigns to serve the unique needs and goals of each of our contractors.

Follow-Up & Tracking Methods

To ensure high-quality leads, we implement extensive follow-up and tracking procedures to communicate successes long after a campaign has been completed. The follow-up process is just as important as the initial contact. Once the phone call has been placed, the email or fax sent, the follow-up is pivotal to the success of your sales process.

The best part of my experience using American WeatherStar is the marketing campaigns they offer. They have their own advertising division that works directly for you and covers specific areas that you chose. They locate the leads and set it up for you to schedule a roof survey with a potential customer. They continue to do follow-up calls and stay in contact after your bid has been submitted. They save me lots of time, therefore allowing me to be on the job site.

Rodney Vanlandingham | Kentex Roofing, LLC. | Hartford, Kentucky

Custom Marketing Materials

We create professional marketing and advertising materials to help improve the reach of your brand and better promote your company to potential customers. These custom-designed marketing pieces include mailers, brochures, flyers, and even custom videos, all with your company’s logo/branding. We can also provide logo design if your company doesn’t already have one.

Knowledgeable Support

Each Account Executive works extremely hard to ensure a successful campaign outcome. You can rest assured knowing they are well-versed in every aspect of the Lead Generation Program, your company, and the services you provide.

American WeatherStar pitched the idea of a marketing campaign to us in early 2011 and I have to admit that I was skeptical that this was a good way to sell flat roofs. For us, the investment was a huge gamble, but in the summer of that year, we began our first direct mail marketing campaign. Fast forward to 2012 and we have doubled our revenues from the previous year as we started seeing results from the marketing campaign materialize.

Tom Halbrook | TD Halbrook Companies | Arnold, Missouri

What Are You Waiting For?

If you’re looking for a better way to get high-quality commercial roofing leads and reach more facility managers and property owners, the Lead Generation Program is for you! Click here to get started!

Not convinced? Don’t just take our word for it. Click here to watch Approved Contractors talk about the successes they’ve had with the Lead Generation Program.

Not an American WeatherStar Approved Contractor? Join a growing network of commercial roofing contractors already providing American WeatherStar roof restoration solutions to their customers. To learn more, click here to find an American WeatherStar Field Representative in your area today.