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Lead Generation is Key in Commercial Roofing

BDC Manager Kristin Dixon discusses why lead generation is key to our contractors.


Get a competitive advantage with our comprehensive lead generation campaigns.

Dedicated Account Executives

With the Business Development Center at American WeatherStar, each of our Approved Contractors has a dedicated account executive. The account executives assigned to each contractor act as a liaison between potential customers and contractors. They work every day to provide customers with the value of our contractor experience.

Added benefits for customers are the features and benefits of American WeatherStar systems and products, which allow us to set your commercial roofing company apart from your competitors. Learn why successful leads are not just a numbers game…

What you can expect
  • Aggressive marketing strategies with extensive follow-up and tracking methods
  • Customized marketing and advertising materials to further your brand and promote your company
  • Experienced account executives dedicated to generating high-quality leads targeted for your company
  • Comprehensive tracking process to follow successes long after campaigns are completed
  • Custom marketing & sales materials that promote your company

See details on our most aggressive marketing plan
Want to learn more? Get in touch.



It is our follow-up process that consistently delivers results.

Our Business Development Center

 Our goal is to put you in front of more facility owners and managers. Our aggressive lead generation campaigns connect our contractors and Contractors with building owners in specified local markets. With a typical mail-call-mail campaign, we develop marketing and advertising materials customized to promote your company and assign you a dedicated account executive to manage your opportunities and help you reach your goals with extensive follow-up and tracking methods to provide you high-quality targeted leads.

Proven Lead Generation Campaigns

Methods of helping you reach your target: Our Complete Plan campaigns are our most aggressive and successful methods of generating leads for our Contractors. American WeatherStar also offers its Approved Contractors an aggressive Lead Generation Program through a Co-Operative effort to help improve your business with targeted marketing campaigns including; email blast, telemarked, extensive follow-up methods

Professional, Customized Marketing Materials

“AWS has provided us with many great leads targeted in our area with the just the type of systems we install and are most familiar with. Scott took the time to really specify the type of business we are looking for in our area, including the size of the project. Through targeted mailing and telemarketing follow up, we have sold numerous projects and have created a large database for future business. We could not be happier with our relationship with AWS. They provide a wide array of excellent products, warranty options, and business opportunities. We look forward to a long and mutually rewarding relationship with AWS.”

Chris Bohn - True Colors Industrial, LLC, Caledonia, MI

“AWS had pitched the idea of their marketing campaign to us on occasion during early 2011 and I have to admit that I was skeptical at best that this was a good way to sell flat roofs. For us the investment was a huge gamble no matter how it was spun, but in the summer of that year we began our first direct mail marketing campaign with AWS. Fast forward to 2012 and we have doubled our revenues from the previous year as we started seeing results from the marketing campaign materialize. The quality and size of our leads increased and in some cases we sold multiple jobs from a single lead. The return on our initial investment from the campaign was such that we now incorporate the American WeatherStar Direct Mail campaign as an integral part of our annual marketing strategy.”

Tom Halbrook - TD Halbrook Companies, Arnold, MO

“The best part of my experience using American WeatherStar is the marketing campaigns they offer. They have their own advertising division that works directly for you and covers specific areas that you chose. They locate the leads and set it up for you to schedule a roof survey with a potential customer. They continue to do follow up calls and stay in contact after your bid has been submitted. This advertisement campaign saves me lots of time, therefore allowing me to be on the job.”

Rodney Vanlandingham - Kentex Roofing & Specialty Coatings, LLC., Hartford, KY

“I have been installing American Weathstar products for over eight years on projects both large and small. I have found their products perform as specified. The AWS staff is professional and a pleasure to deal with. I have utilized the customized marketing campaigns frequently. I have found that I always recoup my investment and much more. Over time Brian O’Donnell has proven to be reliable and trustworthy. I have no doubt that he will stand behind his products and is not looking for the quick sale but rather the long term relationship.”

Arlan Williams - Holland Roofing – Knoxville, TN

“We have used their marketing campaign programs and landed some work including a 40,000 sq. ft. project in 2011. We have found that there is no way that we can do the same marketing and follow up program as efficiently or cost effectively as American WeatherStar. I have also been very happy with their customer service and order processing. I have no problem recommending them to other contractors around the country.”

Curtis Sutton - Rackley Roofing Company, Inc., Carthage, TN


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