At American WeatherStar, our Business Development Center (BDC) is the heartbeat of our lead generation efforts. Brian gathers with the team each quarter to strategize, set goals, and review our progress. These meetings aren’t just about numbers; they’re about fostering growth and ensuring that each contractor we work with receives the support they need to succeed.

Our meticulously designed Lead Generation Program is a testament to the impact of the work that our BDC puts in every single day. Through our Lead Generation program, the Business Development Centers aims to connect contractors with decision-makers through targeted email and telemarketing campaigns, customized marketing materials, and dedicated account support. American WeatherStar strives to provide our Approved Contractors with every tool they need to thrive in the competitive roofing industry. The BDC efforts are crucial to ensuring its success. Each contractor’s campaign is carefully reviewed during our quarterly meetings, allowing us to assess what’s working well and where there’s room for improvement.

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But it’s not just about generating leads—it’s about building relationships. Our follow-up methods are extensive, ensuring that every lead is nurtured and every opportunity is maximized. By tracking our progress and analyzing our overall stats, we can identify trends, refine our strategies, and continuously improve. Our commitment to continuous improvement sets us apart and drives our success as a department and a company.

By working together as a team, we can overcome challenges, capitalize on opportunities, and achieve our goals. At American WeatherStar, our Business Development Center isn’t just a department—it’s a driving force behind our continued success in the roofing industry.