Lead generation through the Business Development Center at American WeatherStar is designed to do one thing—put you in front of more decison-makers! With our comprehensive Lead Generation Program, contractors can expect dedicated account support, customized marketing and promotional materials, strategically targeted email and telemarketing campaigns, extensive follow-up and tracking methods, and much more. In the video below, Kristin Dixon, Director of the Business Development Center, highlights a recent success story of the lead generation program.
Our Lead Generation Program is what sets us apart from other manufacturers in the industry. The goal is to connect our approved contractors with more facility managers and property owners in their specific markets in order to help grow and develop their businesses. How do we do that?
Dynamic Campaign Strategies
We execute and monitor aggressive and strategically-targeted marketing campaigns in customer-specified markets in order to find the most qualified leads.
Account Management
Each contractor is assigned a dedicated Account Executive to generate high-quality leads, manage opportunities, and help reach campaign goals.
Custom Marketing Materials
We create customized marketing and advertising materials to help further your brand and promote your company to potential customers.
Follow-Up & Tracking Methods
To ensure high-quality leads, we implement extensive follow-up and tracking procedures to communicate successes long after a campaign has been completed.
Knowledgeable Support
Our Account Executives work extremely hard to ensure a successful campaign and are adequately versed in every aspect of the program.
Customizable Campaigns
In order to achieve optimal performance, we customize our marketing campaigns to satisfy the unique needs and goals of our contractors.
The best part of my experience using American WeatherStar is the marketing campaigns they offer. They have their own advertising division that works directly for you and covers specific areas that you chose. They locate the leads and set it up for you to schedule a roof survey with a potential customer. They continue to do follow-up calls and stay in contact after your bid has been submitted. They save me lots of time, therefore allowing me to be on the job site.Rodney Vanlandingham | Kentex Roofing, LLC. | Hartford, Kentucky
American WeatherStar pitched the idea of a marketing campaign to us in early 2011 and I have to admit that I was skeptical that this was a good way to sell flat roofs. For us, the investment was a huge gamble, but in the summer of that year, we began our first direct mail marketing campaign. Fast forward to 2012 and we have doubled our revenues from the previous year as we started seeing results from the marketing campaign materialize. The quality and size of our leads increased and in some cases we sold multiple jobs from a single lead. The return on our initial investment from the campaign was such that we now incorporate the American WeatherStar Direct Mail Campaign as an integral part of our annual marketing strategy.Tom Halbrook | TD Halbrook Companies | Arnold, Missouri
We have used their marketing campaign programs and landed some work including a 40,000 sq. ft. project in 2011. We have found that there is no way that we can do the same marketing and follow-up program as efficiently or cost-effectively as American WeatherStar. I have also been very happy with their customer service and order processing. I have no problem recommending them to other contractors around the country.Curtis Sutton | Rackley Roofing Company, Inc. | Carthage, Tennessee
I have been installing American WeatherStar products for over eight years on projects both large and small. I have found their products perform as specified. The American WeatherStar staff is professional and a pleasure to deal with. I have utilized their customized marketing campaigns frequently. I have found that I always recoup my investment and much more. Over time, Brian O’Donnell has proven to be reliable and trustworthy. I have no doubt that he will stand behind his products and is not looking for a quick sale, but rather a long-term relationship.Arlan Williams | Holland Roofing | Knoxville, Tennessee
American WeatherStar has provided us with many great leads targeted in our area with the just the type of systems we install and are most familiar with. Scott took the time to really specify the type of business we are looking for in our area, including the size of the project. Through targeted mailing and telemarketing follow up, we have sold numerous projects and have created a large database for future business. We could not be happier with our relationship with American WeatherStar. They provide a wide array of excellent products, warranty options and business opportunities. We look forward to a long and mutually rewarding relationship with American WeatherStar.Chris Bohn | True Colors Industrial, LLC | Caledonia, Michigan
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