February 20, 2019 / by Joe Lovitte / Contractor Information, Roof Coatings / 0 comments
Courtesy of: George Daisey — The Dow Chemical Company Installing or restoring a roof can be a tremendously complicated endeavor. There are single ply membranes, roof systems, coatings, concrete, metal, and many more variations to choose from, which leads anyone to ask what substrate do I choose? To add further complexity, within the coatings option alone […]
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Roof Coatings Review: How Chemistry Impacts Quality
February 20, 2019 / by Joe Lovitte / Contractor Information, Roof Coatings / 0 comments
Courtesy of: George Daisey — The Dow Chemical Company Installing or restoring a roof can be a tremendously complicated endeavor. There are single ply membranes, roof systems, coatings, concrete, metal, and many more variations to choose from, which leads anyone to ask what substrate do I choose? To add further complexity, within the coatings option alone […]
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Opportunities for Commercial Roofing Contractors
February 14, 2019 / by cburkel / Building Owner Information, Commercial Roof Repair, Contractor Information, Contractor Marketing & Lead Generation, General Information / 0 comments
“The building owner is the most likely person to make the decision about the materials used for roof replacement projects (42 percent), while facility managers are most likely to make the call on the materials used for repairs (40 percent).” Roofing Contractor teamed up with BNP Media Market Research and GAF to conduct a study […]
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Growing Your Commercial Roofing Business with the Lead Generation Program
February 8, 2019 / by Treasure Scarbrough / Business Development Center, Lead Generation, Marketing Tools, Uncategorized / 0 comments
Are you a commercial roofing contractor interested in growing your business? Do you need help reaching more customers and staying on top of your leads? American WeatherStar has the solution. Our exclusive Lead Generation program puts American WeatherStar Approved Contractors in front of more facility managers and owners. We provide marketing materials customized to your […]
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Thank You for Attending FAST: Atlanta!
January 30, 2019 / by Joe Lovitte / Events, FAST Class / 0 comments
We would like to thank everyone who attended FAST: Atlanta! The turnout was great and we certainly hope you learned something about American WeatherStar and the roof coatings industry. We presented you with a lot of information during the course. For that reason, we have posted a link to the PowerPoint presentation below so that attendees can go back and reference any […]
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The Challenges of Cold Weather Applications
January 25, 2019 / by Treasure Scarbrough / Uncategorized
So far, 2019 is really going well. While it is great to see contractors closing jobs this time of year, American WeatherStar wants to make sure we are doing our jobs in letting installers know the challenges they will face installing coatings in cold weather. Water-based coatings are risky this time of year. Acrylic coatings, […]
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Merry Christmas Fundraiser for Families of the Child Advocacy Center
December 21, 2018 / by Joe Lovitte / Company Culture, Company News / 0 comments
This time of year, we feel that it’s especially important to do a little good for families in need. For the past few weeks, the American WeatherStar team has been collecting food, toys, and other goods for two adopted families of the Child Advocacy Center. The Child Advocacy Center (CAC) is the community response to the problem […]
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How Can Roof Coatings Save You Money
December 13, 2018 / by cburkel / Architect Information, Articles, Building Owner Information, Commercial Roof Repair, Contractor Information, Cool/White Roofs, Dealer Information, General Information, Metal Roofs, Roof Coatings / 0 comments
Tax & Energy Savings Receive up to $.60/sf based on total project (roof and/or walls) when you can show a reduction in energy consumption of 10% or more. The customer will need an energy calculation and a compliance statement for their file. We can assist with providing this documentation. Expense Deduction Year One Roof and […]
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FAST Academy – December 2018
December 7, 2018 / by Joe Lovitte / FAST Academy / 0 comments
As we conclude yet another FAST Academy, we would like to take this opportunity to thank everyone who joined us for the 2-day event at our company headquarters here in Mobile. We would especially like to thank guest speakers Bobby Norrell of Casualty Consulting Group and Rick Napper of PFRI Services for their contributions to the course. We would also like […]
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Winterizing Your Hydraulic Spray Rig
November 28, 2018 / by cburkel / Contractor Information, Fluid Thoughts
If you own or use a spray rig for roof coating applications, you know how important consistent maintenance is. As far as coating applications go, these incredibly useful machines are ideal and extremely efficient. One thing you may not have thought about it how cold weather can affect your rig. In this post, we refer […]
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Brush Up on Your Roof Coatings Terminology
November 20, 2018 / by cburkel / Contractor Information, Roof Coatings, Roof Coatings 101 / 0 comments
When someone enters the roof coatings industry, it is critical that they learn the jargon and definitions of the profession. These terms will assist a professional looking to learn the business of roof restoration. Elastomeric Coating A coating that forms a monolithic, fully adhered, fluid applied roofing membrane. It has elastic properties that allow it […]
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